| dc.description.abstract | In the Indonesian language course, communication can be included in the area of language skills,
namely speaking and writing. To carry out effective communication, there are four stages that must
be carried out, namely fact finding, planning, communicating, and evaluation. The purpose of this
research is to describe the concept map of effective communication material based on powerful
words. This research method uses qualitative research methods with data sources in the form of books
by Erwin Parengkuan et al. entitled Talk-inc Points published by Gramedia Pustaka Utama, Trianto's
book entitled Designing an innovative-progressive learning model published by KencanaPrenada Me-
dia Group, and and a book by Cutlip, Scoot M., Allen H. Center, and Glen M. Broom in 2011 enti-
tled. Effective Public Relations, Ninth Edition published by Kencana. The data collection technique
used by the researcher was document study by collecting documents related to the preparation of material,
effective communication material and powerful words material. The data analysis carried out
by researchers is as follows: (1) data reduction (2) displaying data by compiling relevant data, (3)
drawing conclusions to get a meaning that scattered symptoms have deep meaning. The results of this
study indicate that the use of powerful words in the preparation of effective communication materials
produces a concept map for effective communication materials. Making a concept map for effective
communication material becomes easier to learn and understand, that in effective communication
there are four stages that must be done, namely fact finding, planning, communicating, and evaluation. | en_US |
