PENGARUH BRAND AWARENESS DAN FIRM SIZE TERHADAP KINERJA KEUANGAN

Abstract

The purpose of this study is to investigate the relationship between financial performance in pharmaceutical companies and the level of brand awareness and company size. The issue being raised is the relevance of brand recognition in increasing revenue; however, it is generally believed that company size has an influence on business success. For the purpose of this study, a census sample method was used, and all pharmaceutical companies were included. Secondary data was obtained from annual financial reports. The data study was conducted statistically using SPSS tools, and included classical assumption testing and multiple linear regression. Despite the fact that company size does not have a major influence on sales, the research findings show that brand awareness has a major impact on sales. This indicates that the higher brand awareness that consumers have of a company increases sales, resulting in better financial performance of the company.