Abstract:
Creative small and medium industries (SMEs) have an important role in regional
economic growth, including in Mojokerto Regency. However, challenges such as limited access to
technology, digital marketing, and product innovation are still major obstacles to the development
of creative SMEs. This study aims to identify the potential of creative SMEs in Mojokerto Regency
and develop technology-based strategies to improve their sustainable competitiveness. The research
method used is a qualitative approach through surveys and interviews. The results of the study show
that the use of technology in digital marketing production, and business management contributes
significantly to increasing the efficiency and market reach of Creative SMEs. Thus, the development
of technology-based creative SME potential is expected to be a strategic solution in encouraging
regional economic growth and improving the welfare of SME business actors in Mojokerto
Regency.
